🚀 Helping Agencies, Brands & Aggregators Build the Ultimate Back Office 🚀

Our Founders

Aaron Hughes - CEO & Co-Founder

Aaron HughesCEO & Co-Founder

Originally from Arkansas, USA. Aaron moved to India in 2014 working in quality control and supply chain solutions. In 2018, Aaron launched his first e-commerce store, selling his first private label brand.

Starting with just $2,000, he grew that business to a 6-figure business within 9 months. The store has been growing 100%+ YOY. Aaron and his team have also been helping others thrive on the world’s biggest marketplace by offering a range of services like product photography, graphic design, content writing, & virtual assistant staffing.

Boini Krishna - COO & Co-Founder

Boini KrishnaCOO & Co-Founder

Krishna is from Hyderabad, India, and has been working with US clients for the past 15 years from logistics to consulting with US companies to set up businesses in India. Krishna has an MBA with the main focus on building teams and operational oversight. Krishna has an intangible feel for people and how to put the right pieces together.

Krishna co-founded E-Commerce Wala with Aaron, and helped grow the business from just them - 50 people in under 3 years with 85% employee retention. Krishna loves solving problems and figuring out ways Wala can be more efficient.