Amazon PPC for Amazon Seller Central : Get More Sales with A+ Content

Aaron HughesCEO & Co-Founder

Originally from Arkansas, USA. Aaron moved to India in 2014 working in quality control and supply chain solutions. In 2018, Aaron launched his first e-commerce store, selling his first private label brand.

Starting with just $2,000, he grew that business to a 6-figure business within 9 months. The store has been growing 100%+ YOY. Aaron and his team have also been helping others thrive on the world’s biggest marketplace by offering a range of services like product photography, graphic design, content writing, & virtual assistant staffing.

Boini KrishnaCOO & Co-Founder

Krishna is from Hyderabad, India, and has been working with US clients for the past 15 years from logistics to consulting with US companies to set up businesses in India. Krishna has an MBA with the main focus on building teams and operational oversight. Krishna has an intangible feel for people and how to put the right pieces together.

Krishna co-founded E-Commerce Wala with Aaron, and helped grow the business from just them - 50 people in under 3 years with 85% employee retention. Krishna loves solving problems and figuring out ways Wala can be more efficient.

Amazon PPC (Pay-Per-Click) strategy is crucial for maximizing your product's visibility and sales on the platform. Below are some key steps and strategies to consider:

Keyword Research:

Start by conducting thorough keyword research to identify relevant and high-converting keywords for your products.

Use Amazon's Keyword Planner, third-party tools, and competitor analysis to discover valuable keywords.

Campaign Structure:

Organize your PPC campaigns into well-structured ad groups with closely related keywords.

Create separate campaigns for different product categories or target audiences to better control your budget and bids.

Ad Types:

Utilize different ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, based on your product and marketing goals.

Bid Management:

Begin with automatic bidding to gather data and then switch to manual bidding to have more control over your ad spend.

Continuously adjust your bids based on keyword performance and profitability.

Ad Copy and Creatives:

Craft compelling ad copy and creative assets (images and videos) that highlight your product's unique selling points.

A/B test different ad variations to determine what resonates best with your audience.

Negative Keywords:

Regularly review search term reports and add irrelevant or low-performing keywords as negative keywords to optimize your campaign's performance.

Budget Allocation:

Allocate your budget based on the performance of each campaign and prioritize high-impact keywords and products.

Monitoring and Optimization:

Continuously monitor your campaigns for performance, click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Make data-driven optimizations to improve underperforming campaigns and keywords

Product Listings and Detail Pages:

Ensure that your product listings and detail pages are well-optimized, with high-quality images, detailed descriptions, and competitive pricing.

Amazon's A+ Content can enhance your product listings and improve conversion rates.

Competitive Analysis:

Keep an eye on your competitors and adjust your strategy accordingly. You can use tools like Helium 10 or Jungle Scout to track competitors and their keywords.

Seasonal Campaigns:

Plan and execute seasonal campaigns and promotions to capitalize on peak shopping periods.

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