As an Amazon seller, account health plays important role in the success and long-term stability of your business on the platform. Maintaining good account health ensures a seamless selling experience, builds trust with customers, and keeps your business safe from suspensions.
Amazon evaluates several key performance metrics to determine the health of your account. These include:
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01
Order Defect Rate (ODR):
ODR reflects the percentage of orders that result in negative customer experiences such as negative feedback, A-to-Z claims, and chargebacks. Amazon requires that sellers maintain an ODR of less than 1%. A higher rate can risk your selling privileges and even lead to account suspension.
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02
Cancellation Rate:
This metric tracks the number of orders canceled by the seller before shipping. Maintaining a low cancellation rate is crucial to providing a reliable service to your customers. A high cancellation rate can negatively impact your account health and result in penalties.
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03
Late Shipment Rate:
This measures how often your orders are shipped after the expected shipment date. Late shipments lead to poor customer experience, and Amazon follows strict guidelines on this to ensure timely deliveries. Sellers must maintain a low late shipment rate to remain in good standing.
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04
Valid Tracking Rate (VTR):
The VTR measures the percentage of shipped orders that include valid tracking information. Providing accurate tracking data helps Amazon maintain a high level of customer satisfaction and ensures transparency. Sellers should consistently upload valid tracking information for their shipments.
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05
On-Time Delivery:
Delivering orders on or before the promised delivery date is vital to customer satisfaction. Late deliveries can lead to poor reviews, negatively impacting both your account health and sales.
Vendor Central
Vendor Central is Amazon's platform for first-party (1P) sellers, typically manufacturers, wholesalers, or large brands, who sell their products directly to Amazon. Unlike third-party (3P) sellers on Seller Central, vendors supply inventory to Amazon at wholesale prices, and Amazon resells the products to customers. Vendors receive purchase orders from Amazon, and Amazon handles pricing, fulfillment, and customer service. Vendor Central offers tools for managing catalog data, tracking purchase orders, and accessing analytics, but it comes with less control over pricing and branding compared to Seller Central.
UPC vs GTIN
UPC (Universal Product Code) and GTIN (Global Trade Item Number) are product identification codes used for tracking and selling products. A UPC is a specific type of GTIN consisting of 12 numeric digits, commonly used in the United States and Canada for retail barcodes. GTIN is a broader term that encompasses various formats, including GTIN-12 (UPC), GTIN-13 (EAN), GTIN-8, and GTIN-14, used globally to uniquely identify products. While UPC is a subset of GTIN, the key difference is their scope and format, with GTIN providing a more universal system for international trade and logistics.
How Wala Can Help?
Managing these metrics and ensuring compliance with Amazon's strict policies can be challenging. That’s where Wala comes in. Our Amazon account health management services help sellers monitor and optimize performance metrics. We offer expert guidance to help prevent common issues that can harm your account health, such as poor feedback, late shipments, and policy violations.
Our services include:
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Monitoring of key performance metrics:
Regular monitoring of your account’s health metrics ensures that you remain compliant with Amazon's requirements.
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Dispute resolution support:
If an issue arises, Wala helps sellers resolve disputes, remove negative feedback, and restore account health.
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Compliance assistance:
Ensuring that your account meets Amazon's selling policies and guidelines is critical to avoiding suspensions. Our team provides strategies for staying within the rules while enhancing customer satisfaction.
With Wala, sellers can focus on growing their businesses without the constant worry of account suspensions or penalties. Our expert team works proactively to keep your account in the best possible shape, allowing you to concentrate on increasing sales and scaling your operations.
In conclusion, maintaining a healthy Amazon seller account is essential for long-term success on the platform. By paying close attention to key performance metrics and enlisting professional support when needed, sellers can protect their accounts and ensure continuous growth. Wala is your partner in maintaining account health, offering the expertise needed to navigate the complexities of Amazon's policies and performance metrics.
For more information on how to optimize your account health, visit our services here.
