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Amazon Keywords: A Simple Guide for Success

Amazon Keyword Research.

When selling on Amazon, using the right keywords can make a big difference in getting your products noticed. Here, we’ll explain some important topics like the Amazon Platinum Keyword Report, how long backend keywords can be, creating a category keywords list, and more.

What Is the Amazon Platinum Keyword Report?

The Amazon Platinum Keyword Report is a special tool that helps advanced sellers see how their products rank for certain keywords. This report gives insights into which keywords are driving traffic and which ones need improvement. Using this report, sellers can fine-tune their strategy to get better results.

How Long Can Amazon Backend Keywords Length Be?

Backend keywords are hidden search terms that help Amazon match your products to customer searches. But there’s a limit: Amazon allows only 249 bytes for backend keywords. This includes letters, spaces, and punctuation marks. Exceeding this limit means your keywords might not work, so staying within the limit is crucial.

Amazon Category Keywords List Template

Creating a category-specific keyword list can help organize and target your product’s audience. Here’s a simple Amazon category keywords list template:

  • Category

    Electronics

    Main Keywords

    "Bluetooth headphones"

    Additional Keywords

    "wireless earbuds"

    Long-Tail Keywords

    "noise-canceling Bluetooth headphones"

  • Category

    Home Appliances

    Main Keywords

    "air fryer"

    Additional Keywords

    "oil-free fryer"

    Long-Tail Keywords

    "compact air fryer for small kitchens"

  • Category

    Fashion

    Main Keywords

    "men’s leather wallet"

    Additional Keywords

    "genuine leather wallet"

    Long-Tail Keywords

    "slim men’s leather wallet with RFID"

How to Make an Amazon Category Keywords List

To create a category keywords list:

  • 01
    Research Your Niche:

    Find keywords relevant to your product.

  • 02
    Group Keywords:

    Divide them into primary, secondary, and long-tail keywords.

  • 03
    Optimize for Search:

    Use these keywords in your product title, description, and backend keywords.

  • 04
    Test and Refine:

    Use tools like the Amazon Platinum Keyword Report to improve your list over time.

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Amazon Keywords Classification

Amazon keywords classification means sorting keywords into different types to help your products rank better. Here’s a simple classification:

  • Primary Keywords:

    High-volume, broad terms (e.g., “Bluetooth headphones”).

  • Secondary Keywords:

    Related but less competitive terms (e.g., “noise-canceling earbuds”).

  • Long-Tail Keywords:

    Specific phrases that target niche audiences (e.g., “compact wireless earbuds for workouts”).

Amazon backend attributes

Amazon backend attributes are metadata fields in Seller Central that enhance product discoverability and compliance but remain invisible to customers. Key attributes include search terms (keywords for better visibility), intended use (product purpose), target audience (e.g., kids, adults), subject matter (main themes), and item type keywords (categorization). Additional fields like material composition, safety information, and hidden keywords help refine search accuracy and meet compliance standards. Properly optimizing these attributes with relevant, keyword-rich, and accurate information improves search rankings, visibility, and sales performance while adhering to Amazon’s guidelines.

Final Thoughts

Using the right keywords can boost your sales on Amazon. Keep your backend keywords within the length limit, use a well-structured category keywords list template, and leverage tools like the Platinum Keyword Report to improve your strategy. With proper Amazon keywords classification, you can connect with the right customers and grow your business.

Start optimizing your keywords today and watch your Amazon sales soar!

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